Case
Studies
LiveTrends
- UNIFICATION OF 3 BRANDS
- THROUGH A NEW WEBSITE
- Livetrends Website
Project overview
From wholesale roots to retail growth.
Livetrends is a U.S.-based decorative plant retailer that operated exclusively under a B2B model, relying on direct commercial relationships without generating digital demand.
Challenge
Develop the digital infrastructure required to launch a B2C channel and compete directly in the online retail market.
Strategy
A comprehensive transformation was executed including brand consolidation, scalable platform development, enterprise integration, and growth foundations.
Brand Consolidation
Unification of three brands under a cohesive architecture that preserves identity, consolidates traffic, and elevates premium positioning.
Scalable Platform
Development on WordPress + WooCommerce with a custom premium design.
Enterprise Integration
Deep integration with SAP to synchronize inventory and enable advanced payment processing.
Growth Foundations
Implementation of analytics and SEO architecture to enable B2C scalability from launch.
The brand system
Identity, in every detail.
Brand voice
- Premium
- Clean
- Modern
Typography
Color palette
- #FFFFFF
- #BFA883
- #B38F66
- #2A2A2A
Implementation & Results
Within five months, using Agile methodology, the brand was consolidated, the experience was designed, and a fully integrated B2C platform connected to SAP was developed. The main challenge was adapting WooCommerce to complex enterprise requirements. The result is a robust digital infrastructure ready to scale and position the company competitively in the online retail market.
