Case
Studies
NORX
- CUSTOM WORDPRESS DEVELOPMENT
- INTERACTIVE UX & SHOPIFY INTEGRATION
- NORX Digital Experience
Project overview
Bringing a global brand to a new market.
NORX is a composite decking and cladding brand offering innovative outdoor living solutions designed around durability, sustainability, and contemporary aesthetics. Its product portfolio serves residential and commercial applications, combining advanced material technology with design-focused finishes. The company's digital presence showcases its collections, product benefits, and purchasing options.
Challenge
Translate a highly customized Figma design into a functional WordPress experience while preserving its visual details, interactive behavior, and usability. The development required custom frontend animations, an interactive decking estimation tool, and Shopify purchasing functionality integrated into the website without compromising the established design.
Development Approach
Participated as a full-stack developer, implementing custom frontend components, interactive features, and e-commerce functionality within the WordPress environment. The approach centered on translating Figma specifications into working interfaces while extending the website with tailored JavaScript functionality and Shopify integration.
Custom Frontend Development
Developed custom website features and interface components based on detailed Figma designs. Implementation involved translating visual layouts and interaction requirements into functional frontend elements while maintaining consistency with the intended design language.
Animations & Interactive Experiences
Implemented custom frontend animations and interactive behaviors to support the website's visual storytelling and product presentation. These enhancements brought motion and responsive interaction to the user experience, helping translate static design concepts into an engaging digital environment.
Interactive Decking Calculator
Developed an interactive decking cost calculator that helps prospective customers estimate material requirements and costs for outdoor projects. The application supports project-specific inputs such as dimensions and railing preferences, translating them into an estimated project configuration and material cost. This feature extends the website beyond traditional product browsing by providing a practical planning tool.
WordPress & Shopify Integration
Integrated Shopify commerce functionality into the WordPress website using the Shopify JavaScript Buy Button. This approach connected Shopify-powered purchasing capabilities with the existing WordPress experience, supporting a hybrid architecture that combines custom content presentation with e-commerce functionality.
Custom Shopify Buy Button
Customized the behavior and visual presentation of Shopify's JavaScript Buy Button to align with the bespoke Figma interface. The work involved adapting the standard commerce components to match the website's design and interaction requirements, providing a more cohesive experience between product presentation and purchasing functionality.
Product Discovery & Commerce Experience
The website presents NORX's decking and cladding collections through product information, visual content, and interactive features. Custom development and embedded commerce functionality help connect product exploration with purchasing opportunities while preserving the branded website experience.
Technical Integration
Worked across WordPress frontend and application functionality, incorporating custom JavaScript interactions and Shopify Buy Button integration. The technical implementation required coordinating custom-designed interface elements with third-party commerce functionality while maintaining the intended user experience.
The brand system
Identity, in every detail.
Brand voice
- Modern
- Premium
- Innovative
- Sustainable
- Design-Focused
Implementation & Results
The development contribution delivered custom frontend features, interactive animations, a decking cost calculator, and Shopify purchasing integration within the NORX WordPress website. A key technical achievement was adapting Shopify's JavaScript Buy Button to a highly customized Figma design rather than relying on its default presentation. The resulting implementation combines a design-driven website experience with practical project estimation and e-commerce functionality.
